Posts Tagged ‘New design’

Cheesy Valentine

Tuesday, February 4th, 2014

A couple of weeks ago we mentioned that we were in the process of developing a new Valentine’s Day card. Today, we’re very excited to share with you information about the design process along with sneak previews and artist’s sketches of our new ecard.

Coming up with the idea

The very first thing we do before we start to design an ecard is put our heads together and try to determine what we want to achieve in terms of story and in relation to the specific celebration. With this ecard we were all fairly certain that we wanted to create something that was a bit light-hearted and that our members could share with anyone, including friends – and those who they’d like to be a bit more – without being too embarrassed. So right off the bat, we knew that we were going to have to adopt a humorous approach and came up with the idea of using the cheesiest puns possible to make recipients chuckle/groan. The “cheesy” element eventually manifested into a cute little character whose actions would match the pun. In the preview below, the toe-curling pun ‘I wheelie like you’ has our ‘Mr Cheese’ character riding across the screen on a bike.

Mr Cheese in our latest Valentine's Day Ecard

Mr Cheese in our latest Valentine’s Day Ecard

Choosing the perfect puns

We’re suckers for a good pun (just check out our ‘A whole lotta pun’ Pinterest board if you don’t believe us) so we thought long and hard about what which would work best. Ecards need to get their message across quickly and we soon realised that the puns would need to use no more than four words and also involve a variety of interesting props for ‘Mr Cheese’ to interact with.

Developing the look

We were keen on using a simple but stylistic design so after we’d settled on our puns, we did some sketches based on how we wanted the ecard to look. And then we were ready to go. Of course there were changes during the design process; two of the puns we’d chosen ended up using similar props so we eventually changed the action of one of them to avoid repetition. Below shows the artist’s sketch for the pun ‘I dig you’ and a preview from the existing animation which has ‘Mr Cheese’ operating a similar piece of equipment to accompany the pun ‘You move me’ – in this instance we changed the prop and action from the first sketch and kept the idea from second.

cheese-i-dig

Initial sketch for ‘I dig you’

Mr Cheese rides again

Mr Cheese rides again

Animation

The animation followed on from the design sketches, first with the development of a rough-cut and then a period of meticulously editing the actions of the various moving elements to create a smooth and realistic animation. And whilst all this was going on, the search for the right soundtrack began…

Finding the music

It’s a surprisingly time consuming job to find the right sample of music to accompany an ecard. But after listening to hundreds of possible soundtracks, we found the right fit. Again, the tone was light-hearted and upbeat and worked well with the movement of the animation. A few more tweaks and the card was ready for final sign off and is now has pride of place in the Valentine’s Day category on Katie’s Cards.

And whilst we normally don’t like to toot our own horn, we think this ecard is really Gouda! 

(Sorry)

Preview the ecard here or watch below: